A Q&A written for the 50+ Online Housing Magazine about how builders of 50+ housing can understand social media and leverage it for their business. 

NAHB's "Recruiting Young Professionals" toolkit was written for local home building associations to provide advice to garner a younger membership. This is just the portion I wrote

Originally Published in The American Council on Consumer Interest's Consumer Interest Annual in 2014, this article surveys of social media, the various platforms, and explains the tools provided so non-profit consumer interest organizations can use these tools to promote their messages.